Response Attribution Priority Rules

Response attribution rules prioritize the order in which campaigns get an opportunity at response attributions.

When processing responses - two passes are made of the response attribution rules.

Each pass is done in recency order (preferring most recent).

For the first pass, those rules with The rule below should be given priority as directly attributable selected are processed.

If there are still responses remaining after the first pass, a second pass is performed and those rules without the rule below should be given priority as directly attributable checked are processed.

• Response Attribution
  • Processing Response Attribution
  • Response Attribution Priority Rules